virtual tradeshow

Virtual Experience Checklist

We have been discussing Virtual Experiences over the past few posts and how utilizing this medium is a beneficial tool to connect with your customers and potential clients closely. It also provides your clients with the flexibility to access your information in a new way, learn about your products and services, and interact with your sales team for new inquiries.

The process of launching your own Virtual Experience is a simple one. However, it requires a very considered and strategic approach to ensure it is a success:

OBJECTIVE. 
What is your objective with hosting a Virtual Experience? Do you want to sell products, launch new designs, educate prospects, or train existing clients?

AUDIENCE.
Who is your target audience? Is it B2B or B2C? Are you targeting potential customers or hosting an event for current clients?

THE SPACE. 
"Where" do you want to host this experience? What visual experience is relevant to your product or service, and what type of space would resonate with your audience? A showroom, a retail store, a tradeshow booth, or a coffee shop?

CONTENT.  
What content (videos, PDFs, presentations, data) will you feature? Incorporating interactive elements such as pre-recorded demos or product or service informational videos provides your customers the flexibility to access the information at a time convenient to them.

ENGAGEMENT.  
Are additional engagement opportunities important? Chat, live speakers, demo bookings, calls? Customers could connect with your sales, marketing, or management team members with their queries or schedule a meeting instantly.

ACTION.  
What action would you like visitors to take? Book a sales meeting, make a purchase, sign up for a course?

The Virtual Experience Realm may seem daunting to some exhibitors. But with a solid checklist that hones in on the key elements that need to be considered, along with a dynamic Exhibit team providing expert advice and design along the way, exhibitors can host an exceptional Virtual Experience for their clients and customers.

Virtual Exhibit Experience - COMING SOON

We are excited to announce that Virtual Exhibit Experiences are COMING SOON to Exhibit Solutions.
To receive an update when we go live please sign-up here.

Our team has been working hard on a service that will once again connect you with your customers. It will allow them to experience your products in an engaging and interactive way.

Over the last few years, exhibit companies had started offering hybrid exhibits, or hybrid solutions (a combination of a physical exhibit structure for trade shows combined with a digital version). While it has been a great addition to create sales and marketing opportunities, it has become even more relevant over the past six months. With the Covid-19 pandemic forcing in-person events and tradeshows to come to a stop, events have pivoted to virtual fairs or virtual tradeshows.

There are many virtual event platforms like VFairs and CVENT that have the capabilities to host virtual job fairs and trade shows successfully. We are not competing with existing platforms. What Exhibit Solutions offers is something we've produced successfully over the last 30 years; a high-quality, customisable, innovative, and engaging solution for client’s trade show booths. It will now simply include a solution for the digital realm.

Our virtual exhibit experience will be available as a link that can be embedded in an existing platform, or accessed as a click-able link (like any other webpage). It will be accessible from most mobile and web browsers so you or your clients will not have to download any additional software.

Our Virtual Exhibit page will be up and running in the next ten days. If you would like to review the capabilities, the costs, and even explore a virtual tour for yourself, we can keep you posted.
Sign-up at www.exhibit-solutions/virtual .