The Cold - the inspiration for an exhibit
With the weather we had in Toronto this past Winter, an iceberg sighting would not be impossible to imagine....but what about in Las Vegas?
Eberspächer, known as Espar in North America, brought the Arctic experience to the 2014 Catersource show at the Las Vegas Convention Centre. Perhaps this cold weather, Polar Vortex and all, provided the inspiration for Espar's new booth promoting their Mobile Flex Cool units.
The units featured at the show are compressor cooling containers for refrigerating or freezing perishable goods transported in vans or cars.
An Arctic Experience
Together with the Espar team, we crafted an exhibit that gave their clients and prospects an unforgettable Arctic experience at the show. Their new cooling units were the focus in the 10' x 20' booth space. All the other details aimed to take their visitors off the trade show floor and into an environment that helped the Sales team better communicate the capabilities and benefits of Espar's products.
From colour changing LED lighting along the entire backwall, pedestals and platforms
to the shards of 'ice' (actually acrylic sprayed with frost) everything was considered. These unique accents, were used to display brochures & control units, surround the platforms, and provided dimension to the backwall.
And not to forget: the iceberg in the middle of the booth.
Sculpted, coated in fibreglass and finished with an automotive paint - the iceberg although out of place in Las Vegas, was a feature component within the overall theme.
The response to this exhibit has been fantastic. We are very grateful to Espar for trusting us with another one of their new booths. It was fun developing and playing with their original concept to create this Arctic booth. So, the next time you are at a restaurant, catering, or foodservice show, don't be surprised to see an iceberg.