I was looking at an image today and could not tell if it was an artist's rendering OR if it was a photograph. Today's post is not very serious, nor does it make us experts in the latest design technology - but I believe it does create a little bit more awareness and appreciation.
As recently as 10 years ago our exhibit designers only sketched and drew booths using pen and paper (As an exhibitor, or even someone hiring an architect to remodel your home, you will probably come across a rendering or two. Because we are so used to seeing pretty pictures and photographs instantly we often forget the amount of time and effort it takes to create these digital masterpieces. These drawings bring the booth ideas to life and help us imagine them on the trade show floor. In the last few years I have truly gained an appreciation for the artistry and technical skills required to develop exhibit renderings or 3D animations. Hours of work on the designers part leave you with images that are so realistic - the lines between the booth photo and the renderings start to blur. Here is an example of
2011 exhibit for
2011 annual radiology meeting. Can you tell which one is the photo?