Octanorm Design Contest 2013 - a recap

Every two years Octanorm Canada hosts a conference for partners who use the German display system.   They introduce new extrusions & displays, present improvements they have made, host round table discussions, and also a design competition.

The rental booths (and some purchased ones) that we custom design for our clients are built using this German display system.  Unlike your traditional shell schemes provided by show contractors, most of our exhibits incorporate both rental and custom elements.  Unique laminates, custom millwork and customized lighting solutions, give our rental booths a look and feel that sets our clients apart from other exhibitors.

Here are some of the designs we submitted for 2013. 
We won for the 'Exhibits under 400 sq. ft.' & 'Exhibit over 1000 sq. ft.' :

For entries from previous years feel free to visit the Octanorm website: Design Contest.

Event photos just in - Staples Back2School

Microsoft and Lenovo Canada are showcasing their products at the Staples Back2School event today.  It is all about the experience: Trainers showcased the devices in a library, living room,  bedroom, cafe, office and lecture hall. 

The exhibit spaces are based on 10' x 10' footprints.  The interior design & staging for these themed environments was focused on showcasing their devices being used in the real world. The printed backgrounds are not photographs, they are 3D environments we created, rendered in Cinema 4D & VRay, and printed specifically for these displays.

The Living Room

The Office

The Bedroom

The Library

The Cafe

The Lecture Hall

More event photos here:

Iceberg Sighting...in Las Vegas?

The Cold - the inspiration for an exhibit

With the weather we had in Toronto this past Winter, an iceberg sighting would not be impossible to imagine....but what about in Las Vegas?

Eberspächer, known as Espar in North America, brought the Arctic experience to the 2014 Catersource show at the Las Vegas Convention Centre.  Perhaps this cold weather, Polar Vortex and all, provided the inspiration for Espar's new booth promoting their Mobile Flex Cool units.

The units featured at the show are compressor cooling containers for refrigerating or freezing perishable goods transported in vans or cars.

An Arctic Experience

Together with the Espar team, we crafted an exhibit that gave their clients and prospects an unforgettable Arctic experience at the show.  Their new cooling units were the focus in the 10' x 20' booth space.  All the other details aimed to take their visitors off the trade show floor and into an environment that helped the Sales team better communicate the capabilities and benefits of Espar's products.

From colour changing LED lighting along the entire backwall, pedestals and platforms

to the shards of 'ice' (actually acrylic sprayed with frost) everything was considered.  These unique accents,  were used to display brochures & control units, surround the platforms, and provided dimension to the backwall.

And not to forget: the iceberg in the middle of the booth.

Sculpted, coated in fibreglass  and finished with an automotive paint - the iceberg although out of place in Las Vegas, was a feature component within the overall theme.

The Response

The response to this exhibit has been fantastic.  We are very grateful to Espar for trusting us with another one of their new booths.  It was fun developing and playing with their original concept to create this Arctic booth.  So, the next time you are at a restaurant, catering, or foodservice show, don't be surprised to see an iceberg.