Hosted by OASBO (Ontario Association of School Business Officials) along with the ECOO (Educational Computing Organization of Ontario), Bring IT Together 2014 is taking place in Niagara Falls, ON this week. Microsoft took a unique approach to engage their visitors by using their exhibit properties to create a theatre - complete with free movies, popcorn and education solutions!
At the AGM in Toronto today: Microsoft's existing booth was rebranded for Azure.
With new LED lighting technology built into the wall we were able to play with the colours in the background.
Microsoft and Lenovo Canada are showcasing their products at the Staples Back2School event today. It is all about the experience: Trainers showcased the devices in a library, living room, bedroom, cafe, office and lecture hall.
The exhibit spaces are based on 10' x 10' footprints. The interior design & staging for these themed environments was focused on showcasing their devices being used in the real world. The printed backgrounds are not photographs, they are 3D environments we created, rendered in Cinema 4D & VRay, and printed specifically for these displays.