The Challenge
We have been a partner of Mucci Farms for over ten years. With their expansion and the launch of Mucci Marketing, they were looking to enhance their trade show presence and their own client’s experience within their booth. They were ready to move up from their customized rental solution to a new 30’ x 40’ custom exhibit that supported new products, and their marketing and branding initiatives.
Our Solution
We worked closely with the Mucci Farms team on initial concepts, presented different mood boards and exhibit materials. We reviewed textured laminates, frosted acrylics, large-scale fabric graphics, and options for dimensional logos to create the perfect look and feel. Over a period of approximately six months, we looked at concepts, designed, engineered and fabricated a 30’x40’ exhibit that is also used in 10’x20’ and 20’x20’ booth configurations.
The Result
The careful consideration of each design element sets their booth apart from other exhibitors. Working closely with the Mucci Marketing team, we collaborated on layouts, graphic design elements, the integration of specific product areas and fabricated a booth that allows them to achieve their trade show objectives. From showcasing new products and packaging to hosting their guests in their meeting room, or offering tastings at their bar, their new booth is classy, versatile and flexible.
RETAIL DISPLAYS
Inspired by retail displays, their freestanding feature kiosk provides an area to highlight new products and can be placed anywhere within the booth space. They can display packaging and products on the counter tops and shelving, while the vibrant vinyl messaging applied to the laminated panels can be updated as needed.
GRAPHICS
Their graphics can be updated from show to show. We used printed PVC panels that can be easily removed and updated, vinyl graphics and wraps on laminated panels, as well as, dye-sub fabric graphics that can be replaced as branding changes.
3-D LETTERING & LETTUCE WALL
16-foot-high towers provide the perfect backdrop for the use of dimensional lettering. Even at eye level the use of 3D logos is striking and contributes to the layers and depth of their design. We also integrated a custom wall featuring their ‘Naked Leaf’ living lettuce in water, with a painted acrylic logo nested within the leaves.