"rendering"

More - rendering versus photo

Our 'Exhibit Rendering or Exhibit Photo' post was quite popular so I thought I would share some more images with everyone.  To be honest, even though I look at these everyday, I am still surprised at what technology allows us to do when designing an exhibit or booth concept.  The graphics may not be the same as the ones chosen for the booth - but exhibit renderings provide us with a great opportunity to see what the final concept will look like on the show floor.

The design and rendering process takes a long time but the outcomes are pretty impressive.  Below are some more rendering versus photo examples of both purchased and rental installations/booths:

Tire Wall for Hyundai Dealership

 at the Wal-Mart Vendor Fair (Rental)

Maple Leaf Foods

at the Wal-Mart Vendor Fair (Rental)

Economical Insurance Group

at the Home Hardware Event (Rental)

Uponor

10'x20' - 10'x10' (Purchase)

Exhibit Rendering or Exhibit Photo?

I was looking at an image today and could not tell if it was an artist's rendering OR if it was a photograph.  Today's post is not very serious, nor does it make us experts in the latest design technology - but I believe it does create a little bit more awareness and appreciation. 

As recently as 10 years ago our exhibit designers only sketched and drew booths using pen and paper (As an exhibitor, or even someone hiring an architect to remodel your home, you will probably come across a rendering or two.  Because we are so used to seeing pretty pictures and photographs instantly we often forget the amount of time and effort it takes to create these digital masterpieces.  These drawings bring the booth ideas to life and help us imagine them on the trade show floor.  In the last few years I have truly gained an appreciation for the artistry and technical skills required to develop exhibit renderings or 3D animations.  Hours of work on the designers part leave you with images that are so realistic - the lines between the booth photo and the renderings start to blur.  Here is an example of

Intelerad's

2011  exhibit for

RSNA's

2011 annual radiology meeting.  Can you tell which one is the photo?

You can also see Intelerad's 2010 exhibit renderings and photos on our site here

Here are some other cool examples I found: 

Ronen Bekermans - render vs photo review