"photography"

Halo 4 - a success at EB Games 2012

The EB Games Canada show takes place in a different location every year. This year it was held in beautiful Whistler, British Columbia.  With a fantastic booth space (in the Grand Foyer of the Whistler Telus Conference Centre), the exhibit was spread out over almost 80 feet!  We were able to take the whole foyer and turn the space into a complete Halo experience.  We'd also like to thank Pascale at Gadbois Photography for the great photos she took at this event!

 

A couple of my favorite elements in this booth were the dimensional HALO 4 logos and the HUGE 80" TVs  we used in the XBOX360 area.  

 

yes - those are 80" TVs

I wish I could have been there - it looked like the attendees had fun (unfortunately I can't share the 'dancing' videos here!) but below is a tour of the booth.

Exhibit Rendering or Exhibit Photo?

I was looking at an image today and could not tell if it was an artist's rendering OR if it was a photograph.  Today's post is not very serious, nor does it make us experts in the latest design technology - but I believe it does create a little bit more awareness and appreciation. 

As recently as 10 years ago our exhibit designers only sketched and drew booths using pen and paper (As an exhibitor, or even someone hiring an architect to remodel your home, you will probably come across a rendering or two.  Because we are so used to seeing pretty pictures and photographs instantly we often forget the amount of time and effort it takes to create these digital masterpieces.  These drawings bring the booth ideas to life and help us imagine them on the trade show floor.  In the last few years I have truly gained an appreciation for the artistry and technical skills required to develop exhibit renderings or 3D animations.  Hours of work on the designers part leave you with images that are so realistic - the lines between the booth photo and the renderings start to blur.  Here is an example of

Intelerad's

2011  exhibit for

RSNA's

2011 annual radiology meeting.  Can you tell which one is the photo?

You can also see Intelerad's 2010 exhibit renderings and photos on our site here

Here are some other cool examples I found: 

Ronen Bekermans - render vs photo review