1893 Chicago World Fair - Michigan Exhibit (Source:PeriodPaper)
Today we are still focusing on cutting costs, economical solutions, minimizing expenses, and maximizing your show R.O.I.s (while still trying to impress your attendees with an amazing booth!)
We have seen many clients go from a 600 to a 200 square foot space, and vice-versa. This may be a result of changing Marketing budgets and because they invest in different sized spaces at different shows. Add another dimension, that these shows don't happen every year, and now what do you do with a booth purchase that only fits the space for one of your four events?
Almost all our clients change their exhibit from one event to the next. Even if it's just adding seating or a meeting room, changing the layout, enlarging the storage room, or changing the size - you can always make improvements to your booth and I like that a rental exhibit gives you this type of flexibility.
Unless you know that you will be using the same booth, in the exact same configuration for at least 4-5 shows, consider a rental exhibit. If there are some core elements that can be used at every event and in every size configuration look at a hybrid solution (a combination of custom purchased components + rental components).
Hybrid solutions give you a little more customisation and unique elements within your rental exhibit.
A lot of our exhibits are a mix of custom elements (purchased) and rental components, like this 20'x20' exhibit we designed for Pure Hothouse. The glowing pedestals, dimensional lit letters, and graphics were custom/purchased components and most of the structure is rented. That is why you can also see a 10'x20' concept in which a combination of custom components and rental structure is used. For the 10'x20' they only rent the exhibit structure they need instead of carrying the cost of the full 20'x20' version.