"exhibit design"

2015 Octanorm Design Award Winners

A big congratulations to our design and production teams for winning all categories in the 2015 Octanorm Design Contest on December 7th.  The contest is held every two years and looks at how Canadian exhibit houses integrate the exhibit system Octanorm in the design and construction of their booths.  The different categories vary by booth square footage and also includes categories such as non-trade show and exhibit concepts.  We are very honored that our designs were chosen - thank you Octanorm Canada!

Here are our entries & booths that won:

Octanorm Design Contest 2013 - a recap

Every two years Octanorm Canada hosts a conference for partners who use the German display system.   They introduce new extrusions & displays, present improvements they have made, host round table discussions, and also a design competition.

The rental booths (and some purchased ones) that we custom design for our clients are built using this German display system.  Unlike your traditional shell schemes provided by show contractors, most of our exhibits incorporate both rental and custom elements.  Unique laminates, custom millwork and customized lighting solutions, give our rental booths a look and feel that sets our clients apart from other exhibitors.

Here are some of the designs we submitted for 2013. 
We won for the 'Exhibits under 400 sq. ft.' & 'Exhibit over 1000 sq. ft.' :

For entries from previous years feel free to visit the Octanorm website: Design Contest.




Event photos just in - Staples Back2School

Microsoft and Lenovo Canada are showcasing their products at the Staples Back2School event today.  It is all about the experience: Trainers showcased the devices in a library, living room,  bedroom, cafe, office and lecture hall. 

The exhibit spaces are based on 10' x 10' footprints.  The interior design & staging for these themed environments was focused on showcasing their devices being used in the real world. The printed backgrounds are not photographs, they are 3D environments we created, rendered in Cinema 4D & VRay, and printed specifically for these displays.

The Living Room

LivingRoom

The Office

TheOffice

The Bedroom

Bedroom.jpg

The Library

library

The Cafe

Cafe.jpg

The Lecture Hall

Lecture Hall.jpg
 

More event photos here:

Staples - Back 2 School prep

A sneak peek of the new booth Microsoft Canada is taking to the Staples Back 2 School event in Markham tomorrow.  It's hard not to love what we do!

Microsoft Ad Agency Kiosks at Work

In collaboration with Starshot, a marketing agency focused on experience design, we crafted ten Microsoft Kiosks that were installed at the offices of different Toronto based advertising agencies.  They were designed and built to showcase the XBox One, XBox 360, a Windows phone and Surface tablet.  

As you can see, the initial concept was not far off from the final kiosk design.  Our creative team worked closely with the production lead, as well as, the Account Manager to ensure that we built a display that supported the user experience the client had envisioned.

More - rendering versus photo

Our 'Exhibit Rendering or Exhibit Photo' post was quite popular so I thought I would share some more images with everyone.  To be honest, even though I look at these everyday, I am still surprised at what technology allows us to do when designing an exhibit or booth concept.  The graphics may not be the same as the ones chosen for the booth - but exhibit renderings provide us with a great opportunity to see what the final concept will look like on the show floor.

The design and rendering process takes a long time but the outcomes are pretty impressive.  Below are some more rendering versus photo examples of both purchased and rental installations/booths:

Tire Wall for Hyundai Dealership

 at the Wal-Mart Vendor Fair (Rental)

Maple Leaf Foods

at the Wal-Mart Vendor Fair (Rental)

Economical Insurance Group

at the Home Hardware Event (Rental)

Uponor

10'x20' - 10'x10' (Purchase)

Moving on up - 5 tips on how to move from your portable to a custom exhibit

We receive a lot of calls from exhibitors who want to make the jump from their draped table to a custom designed booth.  Some already have bannerstands and pop-ups but are looking to make more of an impact and stand out from their competitors.  Here are 5 tips on how to move from a portable to a custom exhibit.

Exhibit Rendering or Exhibit Photo?

I was looking at an image today and could not tell if it was an artist's rendering OR if it was a photograph.  Today's post is not very serious, nor does it make us experts in the latest design technology - but I believe it does create a little bit more awareness and appreciation. 

As recently as 10 years ago our exhibit designers only sketched and drew booths using pen and paper (As an exhibitor, or even someone hiring an architect to remodel your home, you will probably come across a rendering or two.  Because we are so used to seeing pretty pictures and photographs instantly we often forget the amount of time and effort it takes to create these digital masterpieces.  These drawings bring the booth ideas to life and help us imagine them on the trade show floor.  In the last few years I have truly gained an appreciation for the artistry and technical skills required to develop exhibit renderings or 3D animations.  Hours of work on the designers part leave you with images that are so realistic - the lines between the booth photo and the renderings start to blur.  Here is an example of

Intelerad's

2011  exhibit for

RSNA's

2011 annual radiology meeting.  Can you tell which one is the photo?

You can also see Intelerad's 2010 exhibit renderings and photos on our site here

Here are some other cool examples I found: Studio clues - Digital rendering vs product photography

Ronen Bekermans - render vs photo review