"Microsoft"

Just a snippet: Azure - Microsoft's 10'x20' booth rebranded

At the AGM in Toronto today: Microsoft's existing booth was rebranded for Azure.
With new LED lighting technology built into the wall we were able to play with the colours in the background.

From this...

Spa Booth

To this...

Event photos just in - Staples Back2School

Microsoft and Lenovo Canada are showcasing their products at the Staples Back2School event today.  It is all about the experience: Trainers showcased the devices in a library, living room,  bedroom, cafe, office and lecture hall. 

The exhibit spaces are based on 10' x 10' footprints.  The interior design & staging for these themed environments was focused on showcasing their devices being used in the real world. The printed backgrounds are not photographs, they are 3D environments we created, rendered in Cinema 4D & VRay, and printed specifically for these displays.

The Living Room

LivingRoom

The Office

TheOffice

The Bedroom

Bedroom.jpg

The Library

library

The Cafe

Cafe.jpg

The Lecture Hall

Lecture Hall.jpg
 

More event photos here:

Staples - Back 2 School prep

A sneak peek of the new booth Microsoft Canada is taking to the Staples Back 2 School event in Markham tomorrow.  It's hard not to love what we do!

Microsoft Ad Agency Kiosks at Work

In collaboration with Starshot, a marketing agency focused on experience design, we crafted ten Microsoft Kiosks that were installed at the offices of different Toronto based advertising agencies.  They were designed and built to showcase the XBox One, XBox 360, a Windows phone and Surface tablet.  

As you can see, the initial concept was not far off from the final kiosk design.  Our creative team worked closely with the production lead, as well as, the Account Manager to ensure that we built a display that supported the user experience the client had envisioned.

Setting up Microsoft's 'Shadow Box' booth

I am excited to share the installation video of Microsoft's 'Shadow Box' exhibit!  

This video was filmed using time lapse and took almost 1600 photos in a span of ~ 8 hours.

Two 10'x20' custom designed walls made up this 20'x20' booth. 

Although the columns in the venue made it difficult to find a good spot for the camera - we were able to capture the set-up of one of the walls. 

It took a crew a full day to install the carpet, exhibit structure, signage, lighting, AV and one day later it was all dismantled again.  If you every wondered what it takes to set up an exhibit here is an example:

Microsoft 'Shadow Box' exhibit Installation